Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Ready to veg a bit?

Revenue 256

Revenue Strategy Price Newsletter 256

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. .

Recruiting 140

Recruiting Recruitment Technology Innovation 140

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. More info/register.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Association Freak

MARCH 2, 2024

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. There’s a pressing need to diversify revenue and membership to ensure sustainability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Freak

MARCH 1, 2024

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. Association staff retention. Location: Chicago IL.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. More info/register (PAR members only). More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Oh, The Association Podcast is hosted by Ben Muscolino of Breezio and AMS Geek, and Jake Toohey and Joe Post of Adage Technologies. Career changers. Go on and subscribe.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Fri 3/25 at 12 p.m. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

DECEMBER 1, 2023

When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. Good things happen when you have good relationships with technology partners. Project success stories. More info/register. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Nimble AMS

JULY 28, 2022

Adopting new technology is a sometimes stressful, always necessary responsibility for association leaders. But technology is the key factor that continues to be impacted today by the effects of COVID-19 in our society. . Of the professional associations surveyed, 65% said they plan on having a flexible technology budget. .

Software 122

Software LMS Learning Management System Missouri 122

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. What are the barriers in developing a formal technology strategy in your organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

NXUnite

MARCH 18, 2024

Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities. In this guide, we’ll discuss five impactful ways to leverage this technology. First, let’s take a closer look at what an LMS is.

Software 130

Software LMS Library Certificate 130

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Growing Non-Dues Revenue. It’s easier and faster for you to get members involved. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. AMS requirements. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Mike Murray, Content Marketing Institute ). Host: Brandt Krueger, founder Event Technology Consulting. Educational coaches. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations? Sales Cloud.

Organization 120

Organization Massachusetts Revenue Survey 120

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Some associations are experimenting with a membership model that includes free online education.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MARCH 4, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Host: American Marketing Association.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tips to Extend Your Event’s Reach and Revenue. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

MemberClicks

SEPTEMBER 20, 2023

To meet these expectations, anticipate association challenges, and grow your membership, your medical association needs the right software and technology. How the right medical association software does it: Automating tasks like renewal/dues reminders and member emails, adding efficiency to your day-to-day. Not sure where to start?

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 28, 2022

Josh Bersin is always insightful about the future of work, technology, HR, and learning. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fascinating stuff. Work in 2022. Bwah ha ha!

Newsletter 195

Newsletter Survey Team Software 195